United Nations of Hammers

During the Covid lockdown, Tommy Fish and Akin Okunola created their own football club based in the West London neighbourhood of Hammersmith.

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United Nations of Hammers

During the Covid lockdown, Tommy Fish and Akin Okunola created their own football club based in the West London neighbourhood of Hammersmith.

enroll now

Curriculum

Hammersmith FC

Learn how two childhood friends created their own football club and sparked a grassroots football phenomenon using Veo’s technology to identify and develop talent and build a culture of excellence for their women’s and men’s teams.

Hammersmith FC

In their debut season, the Hammersmith FC Women went unbeaten, won the league, and gained automatic promotion. Not to be outdone – the men’s team also won their league – and both grassroots teams embarked on an open-top bus parade around London as if they’d just won the Champions League.

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United Nations of Hammers

Despite being surrounded by a plethora of professional and amateur clubs, including Chelsea, Brentford, and QPR, Tommy and Akin persisted with grit and determination to make their dream a reality.

5 min

Growing the game

What’s the secret behind this grassroots football phenomenon? A crew of innovative and committed volunteers, a shared attitude of deploying coaching and recruitment resources equally across the teams at the club, and the use of tech to inspire and develop.

5 min

A force for good

The use of Veo’s Analytics Studio to constantly assess if the squads are maintaining the fast-paced, direct, and goalscoring philosophy that has led the club to be successful.

4 min

Director of Football & Co-Founder. A UEFA B qualified coach at Brentford FC, working with the academy teams whilst overseeing all 4 teams and various coaches at Hammersmith FC.
A natural orator with a passion for motivating people to fulfil their potential, Akin is a ferocious competitor with an innate winning mentality who loves to make people smile.

Akin Okunola

Chairman & Founder. Hammersmith FC is Tommy's brainchild. A serial entrepreneur and an absolute workaholic, Tommy is a football-obsessed romantic with a big heart and an innate passion of bringing people together to build beautiful things.

Tommy Fish

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Frequently asked questions
Veo Academy is an online educational platform with video courses that revolve around Veo’s universe. You can find courses about everything from the basics of Veo to the advanced Analytics features, and you can enhance your skills with football’s most forward-thinking personalities in inspiring masterclasses. All in one platform.
Veo Academy is free. You need to sign up to access the courses.
No. The Basics courses will introduce you to all you need to know before starting with Veo. As the Advanced courses aim to elevate your Veo experience, it’s naturally an advantage to have prior knowledge about Veo’s analysis platform. The Masterclass and Talks courses don’t require you to know how to use Veo.
Basics are the fundamentals of using Veo. Learn everything from setting up your account to standing on the sideline live-streaming and afterward analyzing your games with the Veo Editor. Advanced courses are classes where we dive deep into the world of analyzing games. Learn how you can use the data and information available with Veo Analytics to help optimize your team and players. Masterclass is where we invite front-runners in sports to teach specific skills and philosophies that are not necessarily directly tied to Veo’s products. The courses aim to transfer unique insights from the elite to the grassroots. Talks offer a break between the educational formats. It’s an open format designed to inspire and spark new thoughts.